Micah White is an award-winning activist, writer, and senior editor for Adbusters Magazine. In a recent article, he received widespread attention for introducing a critique on the phenomenon of online activism, or “clicktivism”, arguing that it erodes truly effective grassroots movements. White also criticizes capitalism and the birth of its “green” counterpart, as well as the massive advertising industry which breeds what he refers to as “junk thought”, a metaphor for the caliber of information bombarding us on a daily basis.